Masha-ImmolabFull-Cycle Real Estate Consulting

From property vision to bespoke design, technical planning & execution

Better Spaces. Smarter Renovations. Higher Value.

I help private investors and property owners unlock an apartment’s potential through informed investment decisions, tailored design strategies, and comprehensive renovation planning. When needed, I provide execution support to ensure the strategy is delivered as intended.

Book a CallExplore Services
  • Support tailored to your property and ambitions
  • Strategy Session • Renovation Blueprint • Execution Support
  • Frankfurt-based • Online across Germany • English / German / Russian / Ukrainian
Portrait of Mariia (Masha), founder of Masha-Immolab

15 years of international financial expertise

Bringing commercial rigor to every property decision

360° property perspective

Experience across investment, ownership and renovation

First-hand project experience

Properties personally transformed in Frankfurt and Moscow

Selected Projects

Properties Reimagined. Value Unlocked.

Same Building, Same Start, Different Approach — 1
Same Building, Same Start, Different Approach — 2
Same Building, Same Start, Different Approach — 3
Same Building, Same Start, Different Approach — 4

01

Same Building, Same Start, Different Approach

Frankfurt — 68 m², 2 bedrooms

Situation

Two identical apartments in the same building, in the same original condition — outdated and untouched for decades.

Decision

One was renovated with a standard, budget-conscious approach. The other followed this methodology: full layout rework, new systems, considered lighting and finishes throughout.

Result

Achieved rent: €36.60/m², compared with approximately €20/m² for the conventionally renovated apartment in the same building.

Solving Vacancy in a Mass Market — 1
Solving Vacancy in a Mass Market — 2
Solving Vacancy in a Mass Market — 3
Solving Vacancy in a Mass Market — 4

02

Solving Vacancy in a Mass Market

Moscow — 37 m² studio

Situation

A studio in a 3,000-unit complex, bought with standard developer finishes. Comparable furnished units in the complex often sit empty for months.

Decision

We reworked the layout so the small footprint works harder — a larger bathroom, real storage, built-in furniture — and upgraded finishes and lighting.

Result

Across each letting cycle to date, a new tenant was secured within one day. The achieved rent was approximately 31% above comparable furnished units in the same residential complex.

Proof Without a Full Renovation — 1
Proof Without a Full Renovation — 2

03

Proof Without a Full Renovation

Frankfurt — 45 m², 1 bedroom

Situation

Already renovated when purchased — no structural work required.

Decision

Decor, lighting and furnishing only, for approximately €11,600 in total.

Result

The previous unfurnished cold rent was €1,100 per month (€24.40/m²). After furnishing, the achieved furnished cold rent was €1,785 per month (approximately €40/m²).

Proof at Exit, Not Just on Paper — 1
Proof at Exit, Not Just on Paper — 2
Proof at Exit, Not Just on Paper — 3

04

Proof at Exit, Not Just on Paper

Moscow — 67 m², 2 bedrooms

Situation

Bought as an unfinished shell — walls, layout and all systems had to be built from zero.

Decision

Full renovation, three years of personal use, then sale.

Result

Held for three years and used personally, the apartment generated no rental income. The sale produced a 66% after-tax return on total capital invested, with the purchase price, transaction costs, renovation, furnishing, bank interest and taxes included in the cost basis.

These are results from my own projects in their relevant market context. Results vary by object, location, regulation, financing and execution and are not guaranteed.

Why my method works

Financial, technical and design expertise work together to meet your individual goals.

Most property decisions are approached through a single lens: financial, technical or aesthetic. My expertise lies in bringing all three together. Each decision is evaluated not in isolation, but as part of one coherent property strategy, ensuring that the design supports the intended use, the technical plan can deliver it, and the investment remains proportionate to the value created.

01 · Financial Logic

Invest where it creates meaningful value.

Every decision is considered against its cost, purpose and contribution to the property’s long-term performance. This keeps the renovation commercially grounded and helps prevent both underinvestment and unnecessary expense.

02 · Construction Planning

Turn the property strategy into one coordinated set of buildable plans.

Every property brings its own structure, existing services and technical constraints. Demolition, wall construction, electrical, plumbing, lighting and furniture plans are developed together, with their dependencies resolved before work begins. This gives contractors one consistent basis for pricing and execution, reducing conflicting instructions, hidden gaps, costly changes and improvisation on site.

03 · Value-Driven Design

Create a high-end result through intelligent choices.

Layout, lighting, materials, finishes, built-ins and detailing are composed as one considered design language. Investment is concentrated where it has the greatest visual and functional impact, while carefully selected alternatives achieve the right balance of quality, cost and durability. The result is a distinctive, elevated interior that looks and feels considered without making every element expensive.

The result is a property that is financially sound, technically resolved and visually exceptional.

How my method works

From understanding your goals to a comprehensive solution tailored to your needs.

Every property begins with a different objective, constraint and level of uncertainty. I bring these considerations together into one coherent direction before costly decisions are made.

01 · Understand

Clarify the property, your objectives, intended use, priorities and constraints.

02 · Define

Establish the right strategy, scope and level of support for your situation.

03 · Resolve

Translate the strategy into coordinated financial, spatial, design and technical decisions.

04 · Deliver

Provide a clear, actionable plan that can be priced, built and, when required, supervised through execution.

My Services

The right level of support for every stage of your property journey.

Whether you are considering a property, preparing a renovation or managing several decisions over time, each collaboration is tailored to the clarity and depth your situation requires. Consultations are available in English, Russian and Ukrainian. The Blueprint can be delivered in German, English, Russian and Ukrainian.

Start with a complimentary project call

A focused first conversation to understand your property, objectives and current decisions.

We discuss where the project stands, what may be blocking progress and which form of support would be most useful. No layouts, calculations or technical drawings are prepared during this call.

40 minutes · Online · No obligation

Book a Project Call

01 · Real Estate Strategy Session

€490 · 90 minutes · Online · Preparation included

Make the next property decision with clarity.

Best for: anyone who has reached a decision point and needs expert direction before moving forward. You may be considering a purchase and unsure of its potential, already own an apartment but not know where to begin, have clear objectives but lack an implementation plan, or be stuck on one seemingly contained decision, such as a kitchen configuration, layout choice or renovation scope.

The session adapts to wherever you are in the property journey. It identifies what is blocking progress, evaluates the relevant options and gives you a clear, practical direction for the next step.

  • Your property, materials and questions reviewed in advance
  • Financial, spatial, design and technical implications considered together
  • Clear recommendation, principal risks and opportunities, and written next steps
  • Preliminary layout directions prepared where relevant
Book a Strategy Session

If you proceed with a Blueprint within three months, the Strategy Session fee is credited toward it.

02 · Blueprint

From €2,990 · Modular · Fixed scope

Turn your property vision into a coordinated, buildable plan.

Best for: anyone with a specific property who needs to turn intentions and ideas into one complete plan for renovation. You may know what you want the apartment to become but not how to translate that vision into a workable layout, need contractors to quote against one clearly defined scope, or want the construction details, materials and purchasing decisions resolved before work begins.

The Blueprint connects property strategy, spatial planning, construction requirements and design specification in one coordinated system. It resolves the dependencies between layout, furniture, walls, electrics, plumbing, lighting, materials and budget, so that contractors are not left to interpret or design the project during execution.

  • Layout & Property Strategy: define the intended use, operating concept, functional zoning and final layout
  • Construction Planning: coordinate demolition, partitions, electrics, plumbing, lighting, finishes and other project-specific drawings and requirements
  • Specification & Sourcing: identify materials, products, article numbers and purchasing options aligned with the desired quality and budget
  • One consistent project basis: provide contractors with coordinated information for comparable quotations and reliable execution

Complete Blueprint from €2,990 · Individual modules from €990 · Fixed scope

Discuss Your Blueprint

The Blueprint is available as individual modules or as one complete package. I recommend only the scope your property genuinely requires.

Execution Support

€390 per month · Available only if a Blueprint is ordered

Remote decision support when questions and conflicts arise during execution. It is not on-site construction management, contractor procurement or formal quality inspection.

03 · Ongoing Property Advisory

€990 per month · Minimum three months

Make a series of property decisions with continuity and confidence.

Best for: clients whose needs extend beyond one property or one decision. You may be evaluating several potential acquisitions, managing more than one property or renovation, moving through a sequence of interdependent decisions, or simply want trusted expertise available as new questions and opportunities emerge.

Ongoing Property Advisory creates continuity across the property journey. Instead of reconsidering each question from the beginning, every decision is assessed in the context of your objectives, previous choices and wider property portfolio. This allows us to move efficiently from one priority to the next while maintaining a consistent strategic direction.

  • One prepared advisory session per month: focused analysis of the property, decision or priority that matters most at that stage
  • Focused property reviews between sessions: expert perspective on opportunities or questions that arise before the next scheduled session
  • Direct messaging for ongoing decisions: continuity when a timely question does not require a full advisory session
  • Your objectives and portfolio held in context: each recommendation builds on previous discussions, decisions and changing circumstances
Discuss Ongoing Advisory

The advisory scope is agreed at the outset, ensuring that the level of access and support reflects the complexity of your property journey.

Portrait of Mariia (Masha), founder of Masha-Immolab

About

Unique blend of financial and investment expertise, technical drawing and design experience

I started in real estate as a broker working with high-end apartments. I then spent fifteen years in international corporate finance at Procter & Gamble, in management roles up to Finance Director.

Alongside that career, I bought, renovated, rented and sold apartments using my own capital and budgets — first in Moscow and later in Frankfurt. I have been the buyer, the person paying the builders, the landlord and the seller. I know the difference between a decision that looks good on a drawing and one that survives the budget, the site and the tenant.

The design side was built deliberately through residential planning, ergonomics, materials and continued study. I use it not to impose a signature style, but to understand what each property can become and how to achieve that without spending where the result does not come back. That combination — finance, property operations and spatial planning — is what the Blueprint brings into one plan.

Book Your Session

Real Estate Strategy Session

Final price. No VAT is charged pursuant to § 19 UStG.

Available in English, Russian and Ukrainian.

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FAQ

Frequently asked questions.

Should I book a Project Call or a Strategy Session?

Choose the Project Call if you have a real property and are considering a Blueprint. Choose the Strategy Session if you need an independent answer or direction but are not yet ready to commission the full project.

What happens on the free Project Call?

We discuss your property, objective, timing, constraints and the decisions you need to make. I explain whether I can help and what scope would make sense. The call does not include advance preparation, layout options, calculations or technical recommendations.

Do I need to own the property already?

Not necessarily. A Blueprint can begin when the purchase is sufficiently certain and reliable measurements and property information are available. If you are still deciding whether to buy, the Strategy Session is usually the better starting point.

Can I buy only one module?

Yes. Modules can be commissioned separately. I will recommend the smallest scope that can responsibly produce the result you need.

Can contractors build directly from the Blueprint?

Construction Planning is designed to communicate the agreed work to the trades and make their quotes comparable. It does not replace any architectural, structural, engineering or permit documentation legally required for the property.

Do you manage the construction site?

No. Execution Support provides remote decision support when questions and conflicts arise. It is not on-site construction management, contractor procurement or formal quality inspection. It is available at €390 per month and only if a Blueprint is ordered.

Does the property have to be in Frankfurt?

No. I work remotely across Germany. I need a reliable measured plan, photographs, video and the relevant property information. If a project genuinely requires a site visit, we agree it separately.

Do you guarantee a higher rent or sale price?

No. Results depend on the market, regulation, financing, execution and the individual property. The work improves the quality and coherence of the decisions; it does not guarantee a particular economic outcome.

Next step

Bring the decisions forward — before they become expensive to change.

If you have a specific property and are planning a renovation, start with a Project Call. We will identify where the project stands, whether a Blueprint is the right next step and which scope you actually need. Free Project Call · 40 minutes · By application. Blueprint projects from €2,990.

Discuss Your ProjectSee Blueprint Pricing

Project Call

Request a Project Call

Share the essential property and project information. The free 40-minute call is by application and includes no advance design work.

Request a Project Call

Share the essential property and project information. The free 40-minute call is by application and includes no advance design work.